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Betfairs advert encourages underage poker players
Once again Betfair is pushing advertising standards to the limit and have had a second advertisement banned this year. The Betfair advert in question features 2007’s World Series of Poker Europe winner, Annette Obrestad but advertising standards officials say that a certain quote makes Betfairs advert encourage underage poker players.
The UK’s Advertising Standards Authority decided to place a ban on the web advertisement as they believed that it would appeal to, and encourage underage poker players. The poker advert featured Annette Obrestad and included the words ‘online experience is measured in games, not years. Join the new breed. Annette Obrestad –Annette_15’. Betfair explained that ‘Annette_15’ is the poker professional’s online poker username when she plays at Betfair’s poker site but the ASA expressed concerns that the ad campaign could convey the image that Annette is still 15, breaching the ASA regulations that no one under the age of 25 can be used to advertise any form of gambling.
Betfair argued stating that they felt the decision was unfair because the method of distribution of the advertisement hadn’t been taken into account. Betfair stated that the advert would not be distributed in a way aimed to reach younger audiences and they reassured the ASA that their poker site’s technology is very effective at stopping underage online poker players from joining their poker site but the ASA aren’t bluffing and have demanded that the ad be withdrawn. Betfair have decided that they won’t be using youthful poker star, Annette in future ad campaigns.
The continued success of online poker means that more and more online poker sites are battling for our business and will use whatever tactics possible to get it, which will mean that more online poker advertisements will end up making poker news headlines.
24th September 2009
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Article Last Updated: 26/05/2010 12:51:54
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